Up to 15% off selected Romans blinds and Curtains. Shop Now
 
 

Swift by Name, Swift By Nature - Celebrating 50 Years

Celebrating 50 years and officially Swift

This year is especially important to us. Not only did we celebrate our 50th Birthday as a company, but we also
rebranded and brought Swift back to our brand name. Some think that Swift is just a word we use to describe our quick service, others that it's just the brand name, but in fact - it's both!

Why Swift?

Swift is actually our family name. Swift Blinds was founded by Alan Swift back in 1969 and the business was run from the back of a local post office. We started as a small family-run business and over the last 50 years we have grown into one of the leading blind manufacturers and suppliers in the UK. We’ve been through a journey of making and selling our blinds that’s led us right up to the cutting edge. 

When we started our on-line website, we traded as Direct Blinds. We thought that this was an easier site name for people to find us online. However, with more competitors appearing on the horizont it became harder to stand out from other companies with such a generic name. 

So this year, we thought, if we need a new, more defined brand name, Swift needs to come back. 

Swift by name, Swift by nature

No other name would represent our brand better than Swift Direct Binds. Today we offer the quickest turnaround in the country. Not only do we make blinds and curtains to perfectly fit your windows, but also we can deliver the majority of them within 3-5 working days on a standard delivery, Plus, using our SwiftTrack service, we can make the blinds on the day you order them and deliver them to you the very next day. That's impressive, right? You can learn more about SwiftTrack & how it works here

Quality is our staple

We should also mention that because we sell direct, you don’t just get handmade quality products made by a team of people that have genuine passion and care for their work, you also get incredible value for money.

We use the highest quality fabr​ic and materails drawn from the leading UK suppliers, and double check the quality of all products before shipping them to you. 

We are confident of the quality of our products and we want our customers to be too; that's why we offer a 5-year guarantee on all our blinds and curtains.

So, who are Swift Direct Blinds? 

We’re blind and curtain crafting experts, with 50 years of experience under our belts, all made-to-measure, proudly manufactured in Huddersfield, at the heart of heritage textile country.

Want to know more about our history? Read our timeline.

We hope you found it interesting to learn more about our brand and values. So, next time you buy from us, you know that our products come with 50 years worth of expertise and history. 

Blog Posts

Housekeeping jobs to do before winter

Housekeeping jobs to do before winter

The nights are drawing in, Christmas is just around the corner but is your home winter ready? This week we take a look at all the housekeeping jobs you must do to have a comfortable & cosy winter!

Read more
Shutters – a worthy buy or just another trend?

Shutters – a worthy buy or just another trend?

If you’re following lifestyle trends and are into décor magazines, you have probably come across plenty of envious interior snaps featuring shutters. Shutters are all over Pinterest, Instagram, and maybe you have even spotted them at your neighbours’ windows. But what is all the fuss about? Let’s take a look.

Read more
Almost Autumn, Interior trends for 2021

Almost Autumn, Interior trends for 2021

It’s almost Autumn and that means one important thing, a new interior season. Cue to transition your home decor. We’re ready for warmth, layering and candles galore! So keep reading for our Autumn Interior trends for 2021…

Read more
What our customers say
five stars
yesterday
Elegance Bright White
Very good quality and perfect fit
keith west
five stars
yesterday
Carlo White
wanted white slats, and after receiving samples, was able to decide which one.....very pleased...
jane mitchell
five stars
yesterday
Elegance Taped Bright White
Excellent, modern looking blind which gives your room a elegant touch.
Stephen
five stars
yesterday
Monarch White
The blinds are nice,look good and were easy to put up.
DAVID BERRY
five stars
yesterday
Lucca Blackout White
Replacement blinds - easy to order and fit!
Tim (Jersey)
five stars
yesterday
Oslo Blackout Mid Grey
Love the colour and fitted perfectly
Andrew Kennedy
five stars
yesterday
Bella Blackout Silver Mist
Exactly what I ordered.
Mrs Elaine Watts
five stars
yesterday
Elegance Bright White
The quality you expect from Swift, the controls perfect, most people know the 4 raise strings get...
John Humphreys
Rated 4.1 out of 5 based on 40,722 reviews on Trustpilot Logo

Get in Touch

0370 218 7042
Our office opening times:  
9.00am - 5.00pm Monday to Friday
9.00am - 2.00pm - Saturday

Unfortunately, on Monday 25th October 2021, our phone lines will be closed until 12 noon for essential system maintenance

Payment methods
Swift Direct Blinds Ltd. 177, Lockwood Rd, Huddersfield, West Yorkshire, HD1 3TG | Company No. 1190828 | VAT No. 184549920

By default we will only keep your items in your basket for 30 days. Log in or create an account to permanently save items in your basket and access it on any device any time.

Log In / Create account to save items